Since its very beginning in 2014, fighting against electronic waste and lengthening the lives of electronic devices and appliances, has been an important focus for Back Market. The Conscious project looks to address a challenging element of this mission: how to have meaningful conversations with people about the impact of high-tech devices on the environment, and how we can start looking for solutions here (even if they’re not completely perfect ones).

Here we’ve summarised everything about the project in a few lines – the idea behind it, the method, and even the short fallings.

For your information: the project is now finished and we are currently thinking about giving it a new life. Feel free to tell us what you thought of the widget by commenting this article!