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Back Market Raises 120 Million Dollars in Funding. Booyah!

A lot of us are already bouncing off the walls due to the lockdown, but we’re bouncing for completely different reason now as Back Market has just raised $120 million from three investment funds.

At a difficult time when we find ourselves thinking more and more about how we interact with the planet and each other, this tidy sum should allow us to hit the accelerator even more so in our quest to push forward a slightly more reasonable way of consuming tech products, and doing better with less.

In the interest of complete transparency, we wanted to share with you our answer to the most obvious of questions: “What are we going to do with all this dough?”.

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Meet Co2nscious

Since its very beginning in 2014, fighting against electronic waste and lengthening the lives of electronic devices and appliances, has been an important focus for Back Market. The Conscious project looks to address a challenging element of this mission: how to have meaningful conversations with people about the impact of high-tech devices on the environment, and how we can start looking for solutions here (even if they’re not completely perfect ones).

Here we’ve summarised everything about the project in a few lines – the idea behind it, the method, and even the short fallings.

For your information: the project is now finished and we are currently thinking about giving it a new life. Feel free to tell us what you thought of the widget by commenting this article!

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