iPhone X

The real cost of the iPhone X

The iPhone X was the first in a new generation of top-of-the-range phones. This “smartphone of the future” (according to Apple) is packed with new features designed to get customers used to the idea of buying a phone that costs the same as a laptop.

On sale since 3 November 2017, the model costed no less than 1000 dollars in the USA at launch. The price is even higher for the 256GB model, which was being sold at 1149 dollars in the USA.

But are these many features and new screen worth half your pay cheque?

Spanish consumers were faced with this dilemma imminently when the iPhone X was released in Spain. In India and China — where the smartphone market is poised for sustained growth and Apple is trying to grow its sales — the iPhone X costed much more than the typical monthly income. In India, it costed almost double what the average citizen earns in a year.

By expressing the iPhone X’s price compared with the average income in the countries where it will be sold, we can understand its actual cost.

International iPhone X prices at launch vs average monthly wages

Using the prices stated on Apple’s local websites and 2016 monthly salary data from the OECD and other bodies*, we have ranked the countries where the iPhone X 64GB will be sold in order of the model’s price as a percentage of the average or median (†) monthly income per person.

Rank Country Local Price Average Salary Percentage
1* India 89 000 ₹ 9 619 ₹ 925,25 %
2* Russia 79 990 ₽ 34 030 ₽ 235,06 %
3 Mexico 23 499 MXN 12 730 MXN 184,60 %
4* China 8 388 RMB 5 169 RMB 162,28 %
5 Hungary 379 990 Ft 259 358,75 Ft 146,51 %
6 Poland 4 979 zł 3 993,25 zł 124,69 %
7 Czech Republic 29 990 Kč 27 665,42 Kč 108,40 %
8 Portugal 1 179 € 1 381,17 €  85,36 %
9* Taiwan 35 900 NT$ 62 688,67 NT$ 57,27 %
10* UAE 4 099 AED 7 451 AED 55,01 %
11*† Hong Kong 8 588 HK$ 16 200 HK$ 53,01 %
12 Spain 1 159 € 2 306,17 € 50,26 %
13 Italy 1 189 € 2 426,17 €  49,01 %
14*† Singapore 1 648 S$ 3 949 S$ 41,73 %
15 France 1 159 € 3 067,42 € 37,78 %
16 Germany 1 149 € 3 191,83 € 36,00 %
17 United Kingdom 999 £ 2 845,17 £ 35,11 %
18 Sweden 11 495 SEK 33 332,33 SEK 34,49 %
19 Finland 1 179 € 3 434,08 € 34,33 %
20 New Zealand 1 799 NZ$ 5 337,75 NZ$ 33,70 %
21 Austria 1 149 € 3 451,75 € 33,29 %
22 Belgium 1 159 € 3 591,42 € 32,27 %
23 Japan 112 800 ¥ 353 781,67 ¥ 31,88 %
24 Netherlands 1 159 € 3 892,42 € 29,78 %
25 Ireland 1 179 € 4 278 € 27,56 %
26 Norway 10 990 NOK 44 172,92 NOK  24,88 %
27 Denmark 8 899 DKK 36 060,67 DKK 24,68 %
28 Canada 1 319 CA$ 5 374,42 CA$ 24,54 %
29 Australia 1 579 A$ 6 672,50 A$ 23,66 %
30 Luxembourg 1 120,68 € 5 030,08 € 22,28 %
31 United States 999 $ 5 012,83 $ 19,93 %
32 Switzerland 1 199 CHF 7 035,83 CHF 17,04 %

As of 24 October 2017, the price for the iPhone X was not stated on the Apple website for the following countries: Andorra, Bahrain, Bulgaria, Croatia, Cyprus, Estonia, Greece, Greenland, Guernsey, Iceland, Isle of Man, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Qatar, Romania, Saudi Arabia, Slovakia and Slovenia.

*Wage data sources: International Labor Organization (China (urban areas only), Russia, Singapore and United Arab Emirates); Census and Statistics Department (Hong Kong); Ministry of Statistics & Programme Implementation (India); Directorate General of Budget, Accounting and Statistics.

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